(Abstract) The tourism industry plays an important role in the development of a country. It also affects the local government’s income. Siak is one of the area in Riau Province that has various tourist attractions. Mempura District is one of the tour area that has huge potential to be developed. Therefore, it needs a development strategy to build a historic tourist attraction to visit. The theory used in this research is Elitan and Anatan management strategy and used SWOT analysis. The method used in this research is descriptive qualitative data collected through interviews, observation and documentation. The technic of Data analysis used in this study is qualitative method and descriptive approach. The result of research was known that the development of tourism area in Mempura District was done by using technology strategy, innovation strategy and operation strategy. The SWOT analysis was done to determined what strategies are suitable for developing the historical tourism area in Mempura District. [download File]
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